Imperial War Museums

Brand Development

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In 2014, IWM London unveiled its £40 million redevelopment by Foster + Partners. It simultaneously launched a new identity and visual language created by Hat-trick Design.

IWM Centenary Logos

In 2017, to mark the centenary of the Imperial War Museum, we created five commemorative versions of the logo that included iconic images from IWM's collections.

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Brand Development

IWM's brand continues to develop and unify its five visitor attractions: IWM London, Churchill War Rooms, HMS Belfast, IWM Duxford, and IWM North.